Groa

Gróa is a Danish designer label since 2011, which delivers small capsule collections with an International appeal.

We aim to make each piece in our collection your favourite, creating clothes that are based on Scandinavian design principles – making our collections contemporary, yet timeless and ultimately wearable.

Gróa – clothes that you want to wear forever

Designer Gro Abrahamsson, works with exclusive and pure qualities – often with focus on “less is more”, and with her uncompromising attention to detail, quality and fit – she strives to create style that goes beyond trends.

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